From Struggle to Scale: How We Revived a Health & Household Account

A leading Amazon health & household category brand came to AMZ Optimized with an urgent problem: their Amazon PPC account was haemorrhaging cash.

Despite significant daily Amazon Ad spend, revenue was stagnant and profitability was tanking. The team was frustrated and concerned about sustainability. Immediate intervention was required to prevent further losses.

Process

We began with a rapid-fire diagnostic to identify the root issues. The account was disorganized—campaigns were cluttered, match types mixed, and budgets scattered across irrelevant keywords. Within days, we implemented a triage strategy. Wasteful spend was eliminated, cutting daily ad spend by 73% while maintaining sales volume. We then shifted focus to partially ranked keywords—terms where the brand had moderate visibility but low conversions—and concentrated PPC spend to increase relevance and drive momentum. Lastly, we used Amazon’s Brand Analytics and Search Query data to target segments where the brand was underrepresented, helping expand their market share.

Results

The turnaround was fast and effective. In just 31 days, profit rose by 24%, margin grew by nearly 6 percentage points, and sales increased 6.6%—all without increasing ad spend. TACoS improved from 13.1% to 11.46%, and the account shifted from a money pit to a performance engine. This case proves how quickly a broken PPC strategy can be transformed with the right structure, focus, and execution.