In this episode of the Agency Operators Podcast, Pasha speaks with Tamara Zeravljev, founder of Ad2Ads, about her diverse journey from economics and hip-hop dancing to becoming a leading figure in the TikTok marketing world.
The discussion covers the importance of TikTok for social selling, the evolution from traditional PPC to innovative TikTok advertising, and practical tips for creating effective TikTok campaigns.
Tamara explains the differences between influencers, UGC creators, and affiliates, and highlights strategies for leveraging each within TikTok's ecosystem. She also shares insights on balancing content creation for different social media platforms, the challenges of navigating TikTok shop regulations, and the potential partnership between TikTok and Amazon. Whether you're new to TikTok marketing or looking to refine your approach, Tamara's expertise offers valuable guidance.
00:00 Introduction and Guest Welcome
00:55 Tamara's Background and Journey
05:32 Services Offered by Ad2Ads
08:55 Influencer Marketing Insights
15:53 TikTok Shop and Affiliate Programs
17:59 Advertising Strategies on TikTok
30:08 Comparing TikTok and Other Platforms
32:37 Final Thoughts and Conclusion
Transcript
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