
How to Cut Wasted Ad Spend Without Losing Amazon Sales
If your Amazon advertising feels more expensive this year, you’re not imagining it. Industry benchmark reports put the average cost-per-click at roughly $1.20 in early 2026 — up around 35% from 2023 — while typical account-wide ACOS now sits near 32%. More sellers, more brands, and more aggressive bidding mean every click costs more than […]