---
title: Mobile Above the Fold is Critical
date: 2021-10-24T11:02:18Z
modified: 2025-08-07T08:51:31Z
permalink: "https://amzoptimized.com/mobile-above-the-fold-is-critical/"
type: post
status: publish
excerpt: Vast majority of online shoppers prefer using a mobile now. So what does this mean for Amazon sellers?
wpid: 841
categories:
  - Amazon Conversion
featured_image: "https://amzoptimized.com/wp-content/uploads/mobile-above.png"
author: Pasha Knish
timestamp: 2025-08-07T08:51:31Z
tags:
  - Amazon Conversion
---

Unlike shopping in Amazon using a desktop, mobile users can only see 2 sponsored ads on the top of the search page. As a result, only the top 2 bidders for that keyword bid will be shown as a sponsored ad on their mobile screen.

For those using PPC, you’ll need to aggressively bid for your target keyword so your listing will get the top 2 spots. The more impression you get for your listing, the higher the chances of getting those clicks and ultimately, sales conversion.

You’ll probably raise the concern that you don’t want to break your bank by [bidding high on your keywords](https://amzoptimized.com/wp-content/uploads/wp-mfa-exports/post/aggressive-bidding-to-win.md).

Remember, that you only pay for the clicks and not impressions. So as long as you [carefully select your golden, target keywords](https://amzoptimized.com/wp-content/uploads/wp-mfa-exports/amz-service/amazon-keyword-optimization-agency.md) and [optimize your listing](https://amzoptimized.com/wp-content/uploads/wp-mfa-exports/amz-service/amazon-seo-listings-agency.md), those clicks are a step higher to being an actual sale!

## Topics

**Categories:** [Amazon Conversion](https://amzoptimized.com/wp-content/uploads/wp-mfa-exports/taxonomy/category/amazon-conversion.md)