On the Agency Operators Podcast, Pasha interviews Tiara Tragas of Tragas Consulting about how she built a fractional operations practice for agencies and why ops is foundational for scaling.
Tiara shares her start as an office manager in a 2019 e-commerce agency, learning the industry while focusing on finance, then stepping into gaps across people, process, and profitability—standardizing workflows, closing sales-to-delivery handoffs, and improving resource utilization. She outlines her approach: document roles and responsibilities, map delivery processes (who does what, when, and how), then optimize where work is tracked with project management systems, dashboards, and KPIs under a financial umbrella.
They discuss time tracking without micromanaging using “constants” and AI tools like Claude, plus building automated reporting from QuickBooks and HubSpot. Tiara explains how stronger ops supports potential exits and shares how to contact her, her retainer/audit options, and her global agency summits.
00:00 Welcome and Introductions
00:46 Why Operations Matter
01:24 Tiara’s Origin Story
04:27 Fractional Ops Explained
05:45 Standardize Without Stifling
06:50 Quick Wins and Pillars
09:32 Time Tracking Without Pain
11:55 AI for Ops and Dashboards
15:21 Ops for Exits and M&A
18:54 How to Work With Tiara
19:51 Summits and Global Tour
20:40 Final Thanks and Wrap Up
Listen on Spotify: