---
title: "EP:07 Amazon Global vs Distributors with Michael Yanez"
date: 2024-04-03T05:21:28Z
modified: 2026-01-26T20:15:51Z
permalink: "https://amzoptimized.com/podcast/ep07-amazon-global-vs-distributors-with-michael-yanez/"
type: amz-podcast
status: publish
excerpt: ""
wpid: 6663
featured_image: "https://amzoptimized.com/wp-content/uploads/hqdefault-184.jpg"
author: Pasha Knish
timestamp: 2026-01-26T20:15:51Z
tags: []
---

Expanding Your E-commerce Business to Europe and the U.S.: Insights from Michael Yanez

In this episode of the Agency Operators Podcast, host Pasha interviews Michael Yanez, Head of Business Development at an e-commerce agency with extensive experience in the agency world. They discuss the intricacies of global distribution, particularly focusing on expanding into Europe and the U.S.

Michael shares his journey of growing two agencies, setting up an Amazon agency, and navigating the complexities of VAT registration, compliance, and logistics for international expansion. They also delve into best practices for localization, branding, and marketing strategies for success in foreign markets. The episode provides valuable insights for e-commerce sellers looking to expand their reach and optimize their global operations.

00:00 Introduction and Guest Welcome

00:47 Michael Yanez's Journey in the Agency World

03:32 Challenges and Strategies in Business Development

05:13 The Competitive Landscape of Amazon Agencies

08:39 Understanding Amazon Global and Export

11:30 Navigating VAT Compliance and Logistics in Europe

20:37 Common Mistakes in Using AI for Translation

21:09 Understanding Cultural Differences in European Markets

21:39 Optimizing for Keywords and Localized Content

22:30 Logistics and VAT Considerations for European Expansion

23:46 Analyzing Competition and Market Potential in Europe

25:44 Brexit and Its Impact on Selling in the UK

30:47 Trademark and Brand Protection in Europe

33:19 Expanding from Europe to the U.S. Market

36:14 Building a Strong Brand Presence

40:28 Final Thoughts and Encouragement for Global Expansion

Listen on Spotify here: https://open.spotify.com/episode/5fASAk6EgfwFAZiuavr1vj?si=dZ93knLJQQaXo0K3bsRM0g

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