---
title: "EP:18 Unleashing AI Technology for eCommerce Success with Brian R. Johnson"
date: 2024-05-22T06:40:15Z
modified: 2026-01-26T20:15:41Z
permalink: "https://amzoptimized.com/podcast/ep18-unleashing-ai-technology-for-ecommerce-success-with-brian-r-johnson/"
type: amz-podcast
status: publish
excerpt: ""
wpid: 6641
featured_image: "https://amzoptimized.com/wp-content/uploads/hqdefault-180.jpg"
author: Pasha Knish
timestamp: 2026-01-26T20:15:41Z
tags: []
---

Episode 18 of Agency Operators Podcast

In this episode of the Agency Operators Podcast, host Pasha welcomes special guest Brian R. Johnson. The conversation ranges from Brian's early days in the Amazon space and his creation of PPC Scope and Canopy Management, to his latest venture, DeepM.

Brian explains the evolution of his approaches to software and agency operations, the importance of SOPs, and how he dealt with early mistakes. He dives deep into the intricacies of Amazon's A9 algorithm, the role of PPC in ranking, and the value of FBA versus FBM. Lastly, he gives insights into DeepM—a cutting-edge AI-driven tool for competitive intelligence and ranking on Amazon. Brian's wealth of experience provides invaluable lessons for entrepreneurs in the eCommerce and Amazon ecosystem.

00:00 Introduction and Welcome

00:20 Early Days and Inspirations

01:29 Formation of Canopy Management

03:25 Challenges and Lessons Learned

07:04 Importance of SOPs and Processes

22:55 DeepM: The Latest Venture

25:04 Understanding A9 Ranking Factors

25:38 Title Relevance and Price Impact

26:41 Conversion Rate and Competitive Advantage

28:26 Scorecarding and Optimization

30:55 Monitoring Competition and Adjusting Strategies

32:23 Challenges in Beta Testing and Reporting

36:38 Exploring Frontier Questions

39:19 PPC Influence on Ranking

48:32 FBA vs. FBM: Impact on Ranking

53:38 Conclusion and Future Prospects

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