---
title: "EP:35 Beyond the Homepage: Scaling DTC Brands on Amazon with Hristo Arakliev"
date: 2024-11-13T06:47:38Z
modified: 2026-01-26T20:15:25Z
permalink: "https://amzoptimized.com/podcast/ep35-beyond-the-homepage-scaling-dtc-brands-on-amazon-with-hristo-arakliev/"
type: amz-podcast
status: publish
excerpt: ""
wpid: 6609
featured_image: "https://amzoptimized.com/wp-content/uploads/hqdefault-168.jpg"
author: Pasha Knish
timestamp: 2026-01-26T20:15:25Z
tags: []
---

In this episode of the Agency Operators Podcast, host Pasha is joined by Hristo Arakliev, CEO of Hyperzon, to discuss strategies for direct-to-consumer (DTC) brands struggling to make an impact on Amazon. Christo shares his journey into e-commerce, his experiences in Amazon FBA, and how his agency helps brands expand their presence on Amazon.

They delve into the challenges of selling on Amazon, including the complexities of inventory management, keyword policies, and the benefits of starting with a DTC website. They also discuss the potential and pitfalls of TikTok shop, influencer marketing, and different manufacturing options outside China, including Europe and Mexico. The conversation is packed with insights on multi-channel strategies, brand management, and the evolving landscape of e-commerce.

00:00 Introduction and Guest Welcome

01:21 Christo's Journey into E-commerce

02:14 Launching and Growing Brands on Amazon

04:09 Challenges and Strategies for DTC Brands

10:51 Debating the Effectiveness of DSP and TikTok

19:29 Amazon's Evolution and Market Dynamics

27:49 Manufacturing and Sourcing Insights

33:09 Conclusion and Contact Information

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