---
title: "EP:44 Leveraging Video to Elevate Your Amazon Brand with Justin Willhite"
date: 2025-02-05T07:14:25Z
modified: 2026-01-26T20:15:16Z
permalink: "https://amzoptimized.com/podcast/ep44-leveraging-video-to-elevate-your-amazon-brand-with-justin-willhite/"
type: amz-podcast
status: publish
excerpt: ""
wpid: 6591
featured_image: "https://amzoptimized.com/wp-content/uploads/hqdefault-160.jpg"
author: Pasha Knish
timestamp: 2026-01-26T20:15:16Z
tags: []
---

Episode 44: Leveraging Video to Elevate Your Amazon Brand with Justin Willhite

In this episode of the Agency Operators Podcast, Pasha is joined by Justin Willhite from ComQuest. They discuss Justin's role as the Senior Influencer Marketing Manager for Twitch and his journey in influencer and video marketing.

Justin shares insights into ComQuest's unique approach to helping Amazon sellers through innovative video production and social media strategies.

They delve into the importance of influencer videos for Amazon listings, the potential of Amazon Live, and the future implications of social selling on platforms like TikTok.

Justin also introduces the concept of 'complimentary product videos' and their impact on Amazon listings. He offers practical advice for brands and agencies looking to optimize their presence on Amazon through strategic video content. The episode concludes with Justin's contact information and an open invitation for further inquiries.

00:00 Introduction and Guest Welcome

01:05 Justin's Background and Journey

03:20 Conquest and Amazon Listing Optimization

04:58 Amazon Live and Influencer Marketing

08:17 TikTok Live vs Amazon Live

15:15 Future of Social Selling and Platform Partnerships

18:53 Challenges of Selling on TikTok Shop

20:07 Integrating Amazon and Shopify for TikTok Sales

21:39 Creating Effective Unboxing Videos

23:06 Leveraging Influencer Content on Amazon

28:03 The Strategy of Complimentary Product Videos

36:07 Final Thoughts and Contact Information

Listen on Spotify: https://open.spotify.com/episode/2pqL7bBHk1RmbMe8bY5ScF?si=433c0510ddbd43cb

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