---
title: "EP:45 Classic Marketing, Modern Amazon: Your 2025 Organic Sales Blueprint with Dan Deighton"
date: 2025-02-12T06:35:19Z
modified: 2026-01-26T20:15:15Z
permalink: "https://amzoptimized.com/podcast/ep45-classic-marketing-modern-amazon-your-2025-organic-sales-blueprint-with-dan-deighton/"
type: amz-podcast
status: publish
excerpt: ""
wpid: 6589
featured_image: "https://amzoptimized.com/wp-content/uploads/hqdefault-159.jpg"
author: Pasha Knish
timestamp: 2026-01-26T20:15:15Z
tags: []
---

In this episode of the Agency Operators Podcast, Pasha is joined by Dan Deighton.

They delve into Dan's journey from a background in law and Spanish to his current role in the e-commerce space.

Dan discusses the intricate balance between Amazon and TikTok, the future of these platforms, and the impact of tariffs on e-commerce. He also shares insights on optimizing Amazon listings for organic sales growth amid evolving search trends and the increasing importance of detailed product information and infographics.

The conversation highlights the challenges and opportunities in e-commerce, particularly given the rise of AI and intent-based searches.

00:00 Introduction and Guest Welcome

00:23 Dan's Background and Journey into E-commerce

04:20 Challenges and Learnings in E-commerce

07:49 Role and Responsibilities at Ford Baker

09:30 Future Trends and AI in E-commerce

17:46 Importance of Backend Listing Optimization

28:26 Final Thoughts and Contact Information

Listen on Spotify now:

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