---
title: "EP:57 What to Look for in an Agency: Choosing the Right Amazon Growth Partner"
date: 2025-06-18T05:26:10Z
modified: 2026-01-26T20:15:04Z
permalink: "https://amzoptimized.com/podcast/ep57-what-to-look-for-in-an-agency-choosing-the-right-amazon-growth-partner/"
type: amz-podcast
status: publish
excerpt: ""
wpid: 6563
featured_image: "https://amzoptimized.com/wp-content/uploads/hqdefault-148.jpg"
author: Pasha Knish
timestamp: 2026-01-26T20:15:04Z
tags: []
---

In this episode of the Agency Operators podcast, the host is joined by Blake Gale from Blazon to discuss the complexities and challenges of the Amazon agency landscape. Blake shares his journey from working at Noni, a company with high demand for Amazon services, to founding his own agency, Blazon. The conversation covers the differences between full-service Amazon agencies and those that only focus on advertising and listing optimization.

Blake emphasizes the importance of comprehensive Amazon management, including tackling compliance issues and case management, which many agencies overlook. He also touches on the benefits of choosing an agency over hiring in-house employees. The episode aims to guide Amazon sellers in selecting the right agency by providing key questions to ask and highlights Blazon's unique offering, including their 150-point checklist for Amazon sellers.

Tune in to discover valuable insights on improving Amazon sales and the pitfalls to avoid when choosing an agency.

00:00 Introduction and Guest Welcome

01:09 Blake's Journey in the Agency World

02:28 Challenges in the Agency Space

03:25 The Value of Comprehensive Amazon Services

09:29 Common Pitfalls with Other Agencies

17:39 Key Considerations When Choosing an Agency

18:48 Pricing and Contact Information

19:42 Conclusion and Final Thoughts

Listen on Spotify

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