---
title: "EP:62 From Agency to Ownership: Building Brand Portfolio with Michelle Kartchner"
date: 2025-07-30T05:30:29Z
modified: 2026-01-26T20:15:00Z
permalink: "https://amzoptimized.com/podcast/ep62-from-agency-to-ownership-building-brand-portfolio-with-michelle-kartchner/"
type: amz-podcast
status: publish
excerpt: ""
wpid: 7261
featured_image: "https://amzoptimized.com/wp-content/uploads/hqdefault-209.jpg"
author: Pasha Knish
timestamp: 2026-01-26T20:15:00Z
tags: []
---

In this episode of the Agency Operators Podcast, the host is joined by Michelle Kartchner from Ascendant Brand.

They explore Michelle's journey from joining Buy Boxer, a large Amazon third-party retailer, to co-founding Ascendant Brand. Michelle shares insights into the changing landscape of Amazon, the transition from service provider to brand owner, and their strategy for acquiring and revamping brands.

The discussion delves into financing options for acquisitions, operational tactics for brand growth, and the critical considerations for successfully building a brand portfolio. Tune in to learn from Michelle's experience and gain valuable advice for navigating the complexities of e-commerce brand management.

00:00 Introduction and Guest Welcome

01:15 Michelle's Journey with Buy Boxer

03:09 Acquiring and Growing Brands

04:49 Finding and Evaluating Brands

08:33 Financing Strategies for Brand Acquisition

17:37 Operational Strategies for Brand Growth

22:41 Advice for Aspiring Brand Portfolio Builders

24:11 Conclusion and Farewell

→Listen on Spotify:

https://open.spotify.com/episode/7xeaF37ElQewA2qgzvlBNr?si=a61912c3c9074cf6

→Follow us on Socials:

https://www.instagram.com/amzoptimized/

https://www.linkedin.com/company/amz-optimized

https://www.facebook.com/amzoptimized/

https://x.com/amz\_optimized

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

AMZ Optimized (Full Service Amazon Agency)

→ Get expert insight into your Amazon account with a personalized video audit sent to your inbox within 24 hours:

> [Full Service Amazon Agency](https://amzoptimized.com/wp-content/uploads/wp-mfa-exports/page/home.md)

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

AMZ Brain

→ Boost Your Amazon Listings Instantly with AI-Powered Optimization

https://amzbrain.ai/

Transcript{ "error": { "code": 403, "message": "The request cannot be completed because you have exceeded your u003ca href="/youtube/v3/getting-started#quota"u003equotau003c/au003e.", "errors": \[ { "message": "The request cannot be completed because you have exceeded your u003ca href="/youtube/v3/getting-started#quota"u003equotau003c/au003e.", "domain": "youtube.quota", "reason": "quotaExceeded" } \] } }