---
title: "EP:66 The Growth Engine Playbook: Scale Smarter, Not Harder with Jason Katz"
date: 2025-09-12T13:32:28Z
modified: 2026-01-26T20:14:56Z
permalink: "https://amzoptimized.com/podcast/ep66-the-growth-engine-playbook-scale-smarter-not-harder-with-jason-katz/"
type: amz-podcast
status: publish
excerpt: ""
wpid: 7560
featured_image: "https://amzoptimized.com/wp-content/uploads/hqdefault-223.jpg"
author: Pasha Knish
timestamp: 2026-01-26T20:14:56Z
tags: []
---

In this episode of the Agency Operators Podcast, Pasha is joined by Jason Katz from Growth Engines. They dive into Jason's career ascent from an intern at Comedy Central to running his own agency.

The discussion highlights the intricacies of paid social, CRM systems, and the importance of building effective growth engines. Jason shares insights on advertising strategies, CRM integration for e-commerce brands, and the profound impact of AI in automating and optimizing business processes. Emphasizing the importance of having a solid data foundation, Jason provides actionable advice on maximizing growth and efficiency.

Listeners are encouraged to invest in growth engines and methodologies to sustain and scale their businesses.

00:00 Introduction and Guest Welcome

00:40 Jason Katz's Career Journey

01:07 Starting and Growing Growth Engines

04:04 Balancing Entrepreneurship and Family

05:26 The Role of CRM in E-commerce

11:02 Integrating AI in CRM Systems

14:17 Building Effective Growth Engines

16:47 Advertising Strategies and Signal Design

22:05 Getting Started with CRM and Ad Optimization

31:34 Conclusion and Final Thoughts

Listen on Spotify:

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