In this episode of the Agency Operators Podcast, host Pasha interviews Andriy Boychuk of Flowium. They delve into Andre's accidental journey into founding Flowium, an agency specializing in email marketing for e-commerce. Andre shares insights on the importance of segmentation, the effectiveness of SMS marketing, and strategies for maintaining deliverability. The conversation also covers Andre's initial freelancing efforts, the rebranding of his agency, and the metrics used to demonstrate value to clients.
00:00 Introduction and Guest Welcome
00:22 Diving into Email Marketing
02:04 Founding Flo: Andre's Journey
06:30 Email Marketing Strategies and Success Stories
15:57 The Power of SMS Marketing
17:49 Contact and Closing Remarks
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