---
title: "EP:80 How to Get Your Brand Seen Through Entertainment with Jack Connor"
date: 2026-04-22T06:29:30Z
modified: 2026-06-18T00:15:42Z
permalink: "https://amzoptimized.com/podcast/ep80-how-to-get-your-brand-seen-through-entertainment/"
type: amz-podcast
status: publish
excerpt: ""
wpid: 7705
featured_image: "https://amzoptimized.com/wp-content/uploads/hqdefault-245.jpg"
author: Pasha Knish
timestamp: 2026-06-18T00:15:42Z
tags: []
---

Pasha interviews Jack Connor of Almar Group about his path from programmer/CTO roles in Silicon Valley to documentary filmmaking and then launching a business focused on brand integrations in entertainment.

Jack argues audiences have stronger “BS detectors,” making interruptive ads on YouTube and social platforms less effective, while entertainment-driven integrations can shape awareness and image—citing examples like James Bond’s impact on Aston Martin and Heineken’s Casino Royale placement, plus tourism surges tied to White Lotus and K-dramas.

He explains how branded content like Red Bull’s extreme-sports films works by creating content people want to watch, discusses lower-cost options such as product placement and micro-influencers, and emphasizes that distribution channels and goals (often top-of-funnel awareness) determine fit. He describes his role as an agent/facilitator who connects brands with creators and entertainment companies.

00:00 Welcome and Guest Intro

01:02 Jack’s Background Story

01:59 Why Ads Stop Working

03:05 Product Placement Proof

05:34 Branded Content Examples

09:42 Budget and Accessibility

14:25 Distribution Channels Matter

18:30 Awareness vs Conversion

21:34 How to Work With Almar

23:27 Wrap Up and Where to Find

Listen on Spotify: