In this episode of the Agency Operators Podcast, Pasha is joined by Pietro Mappers, founder of Success Mappers, to discuss what’s working for Amazon sellers amid ongoing platform and macroeconomic challenges. Pietro shares his journey from launching his own Amazon store in 2017 to freelancing during COVID and expanding into a done-for-you agency and coaching business focused on PPC and Amazon marketing optimization for brands of all sizes, with a strong European market emphasis. They explore how AI is reshaping translation, listing optimization, and PPC—useful for doing most of the work cheaply, but still requiring human strategy for top results and complex workflows. The conversation also highlights prioritizing ROI by finding the small set of actions that drive most growth, with common bottlenecks like poor conversion content, weak ads, and especially running out of inventory. Pietro outlines his flexible weekly 1:1 coaching approach centered on PPC and keyword analysis and directs listeners to his website for free content and case studies.
00:00 Welcome and Introductions
01:03 Pietro’s Seller Journey
02:02 Europe vs US Demand
02:32 AI Translation and Listings
04:24 Human Touch vs Automation
06:07 AI Fears and Creativity
10:25 TikTok and Changing Commerce
10:40 Finding the 1 Percent ROI
12:02 Common Amazon Growth Leaks
14:08 Coaching Offer and Contact
15:44 Wrap Up and Takeaways
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