---
title: "EP:90 Leveraging DSP to increase sales with Neha Bhuchar"
date: 2026-08-25T17:59:37Z
modified: 2026-09-22T16:16:43Z
permalink: "https://amzoptimized.com/podcast/ep90-leveraging-dsp-to-increase-sales/"
type: amz-podcast
status: publish
excerpt: ""
wpid: 7808
featured_image: "https://amzoptimized.com/wp-content/uploads/hqdefault-261.jpg"
author: Pasha Knish
timestamp: 2026-09-22T16:16:43Z
tags: []
---

On the Agency Operators Podcast, Pasha interviews Neha Bhuchar, co-founder and CEO of Atom11, who shares her background as an ex-Amazon advertising product manager and how seeing brands and agencies coordinate manually around retail signals (inventory, deal days, bidding) inspired Atom11’s retail-aware advertising software.

Neha explains Atom11’s full-funnel offering across DSP, Amazon Marketing Cloud, and PPC, with expansion plans into Walmart and potentially TikTok, and describes how Atom11 supports both self-serve DSP and managed services for brands spending $15,000+ on ads. She frames DSP as “creating demand” by reaching audiences beyond keyword-based PPC and extending growth when PPC plateaus, while emphasizing sequencing across top-of-funnel DSP through retargeting and into PPC.

Neha contrasts Atom11’s control-based, transparent “glass box” automations with plug-and-play black-box tools and shares an offer to help launch a first DSP campaign for $500/month for the first month via neha@atom11.co.

00:00 Welcome and Guest Intro

00:39 Neha’s Amazon Background

01:46 Why Atom11 Exists

04:36 How Atom11 Handles DSP

06:15 DSP vs PPC Explained

10:03 Funnels Retargeting and AMC

13:13 Atom11 vs Other Tools

15:33 Glass Box Automation and AI

17:35 Exclusive DSP Starter Offer

18:28 Wrap Up and Next Steps

Listen on Spotify: